I made a mistake and originally posted this to a different blog, here it is.
I'm sure everyone has seen the above NAPA auto parts commercial on TV at one time or another. In this commercial, many propaganda techniques are used. First, the commercials jingle repeats "Napa know how, Napa know how" over and over again, getting the jingle stuck in your head and their name stuck as well. It also uses the technique to appeal to "common man" in society by using two overweight, balding men in the commercial, showing that "anyone" could require the expertise of a Napa Auto Parts employee.
And it's funny, which may help prevent viewer burn-out.
ReplyDelete